Relating Stocks to Snowboarding

I ran across this article today, which is kind of long and boring.. but there was one paragraph that caught my attention:

"At the peak of the poker craze shares in WPT Enterprises, a publicly traded subsidiary of Lakes that operates the World Poker Tour, hit $25. They now trade at about $2.50."

Yes, I own some of that. I probably should have paid a little more attention to what was going on with WPTE day-to-day. I knew that I wasn't necessarily coming out ahead in this one, but was also unaware that I could snowboard down the slippery slope (this is just a picture of 6 months; the past 2 years looks like a bunny-hill slowly transforming into black diamond terrain):











Now, the question is, should I take my $2.50 a share and run, or hang out and watch it bottom out at zero dollars and zero cents, knowing full well that it probably isn't going to turn around?