Redbox: Tripling Sales

Redbox is an ingenious idea. Every time I go there to rent a movie, I usually spend at least 3 times as much as the cost of the movie rental; this usually comes in the form of a Reeses McFlurry and a soda. In addition, movie rentals are only $1 per night, and if you happen to never bring it back, they only charge you $25... and now you own said movie for not much more than retail value. Anyways, I have probably single-handedly paid for the Redbox machine in the McDonalds near my house with all of my food purchases that I never would have never made had I not been in there to rent a movie.